Returns to scale

In the short run, increasing the input of variable factors gives rise to 'returns in the short run'. These returns can be increasing, constant, or diminishing. Economic theory predicts that returns in the short run will eventually diminish, with an upturn in the marginal costs of production. But what happens in the long run?

The long run

In the long run all factors of production are variable, and non are fixed. When a firm moves into its long run it does so by increasing its scale of production. This means that all factors are increased - more labour and capital and increases in all other factor inputs.

For example, if a restaurant owner in one district of a town or city decides to open a second restaurant across town, then it has entered its long run and is increasing the scale of its operations. If over the next 5 years it opens 5 more restaurants, we can measure its 'returns' to scale at each point of expansion.

This is done by measuring the output - in meals produced per week - as restaurants are added. We can measure total output (in meals), average output per restaurant, and marginal output [the additional meals from adding each new restaurant]. For convenience, each restaurant is referred to as one unit of expansion - each new restaurant means increases in all the factors.

As can be seen, the output in relation to inputs starts to increase at first, becomes constant, and then diminishes (commonly referred to as decreasing returns to scale to avoid confusions with diminishing returns to variable factors in the short run.

Restaurants Total meals Average meals Marginal meals
1 1000 1000 1000
2 2400 1200 1400
3 4000 1333 1600
4 5600 1400 1600
5 7000 1400 1400
6 8200 1367 1200

Returns to scale graph

The onset of decreasing returns to scale starts first with marginal returns. In this case, meals in the fourth restaurant are 1600 per week, and in the fifth the number drops to 1400 - hence decreasing returns sets in with the addition of the fifth restaurant.

Changes in returns to change reflect the impact of economies and diseconomies of scale.

Economies of scale

Economies of scale are the gains that firms can make in terms of reducing production costs as a result of expansion and which are unavailable to smaller firms.

As firm’s grow they move into the long run. From a firm’s point of view, the long run refers to a situation when all of the firm’s factors of production can be increased – in other words, all factors are variable and none are fixed. In contrast, the short run is defined as a situation where output can be increased by using more variable factors and where at least one factor of production remains fixed.

19th Century English economist, Alfred Marshall1, provides the first attempt to describe and classify the gains derived from expansion. He argued that they arise from ‘economy of skill, economy of specialised machinery, and economy of materials’ as firms increase their scale of production.

According to Marshall these gains could either arise from ‘the general development of an industry’, which he called external economies – or from those ‘dependent on the resources of individual businesses and the efficiency of their management’, which he called internal economies.

Internal economies

Types of internal economy of scale:

  1. Marketing economies – larger firms can employ specialist marketers who are unavailable to smaller producers. For example, larger firms can employ specialist market researchers, and spread the cost over a much greater quantity of output, hence at a lower average cost.
  2. Technical economies of scale – firms can benefit from increasing the dimensions of equipment and scale of technology which means that the unit cost of output will fall in comparison with smaller scale production. For example, large textile manufacturers in China can use technology that processes and produces vast quantities of cloth in comparison with small scale producers of hand-made textiles.
  3. Purchasing economies of scale – large firms can exert their monopsony power by purchasing raw materials and hiring labour at a lower cost than smaller rivals. For example, large motor manufacturers can purchase components at a much lower price than smaller producers.
  4. Managerial economies – as firms grow they can begin to employ specialist managers and the average cost of employing managers will fall – at least initially as scale increases. For example, a single independent restaurant will need one manager, while a chain of 10 restaurants may only need two managers to oversee 5 restaurants each.
  5. Financial economies of scale – similarly, larger firms can borrow more cheaply at a lower rate of interest. Larger firms are likely to be able to raise capital than smaller firms.
  6. Risk-bearing economies – larger firms can take more risk by diversifying their range of products or services, and reduce the impact of poor performance of some of their lines. For example, a large store can stock more lines and bear the cost of any failure more than a smaller store with much less space.

Internal economies of scale reduce average costs and hence provide benefits to the firm, examples including:

  1. Reducing long run average costs and increasing profits.
  2. Being able to reduce price and increase competitiveness.
  3. Making entry into the market difficult.

External economies of scale

External economies of scale are gains that are potentially available to all firms in an industry when the industry itself grows. Examples include:

  1. Ancillary expertise - as an industry grows it attracts in to it increasing numbers of ancillary industries and firms that supply components and expertise, including specialist legal services and financial institutions. Over time, the skills developed by employees will increase as they become increasingly specialised. Two examples are commonly cited are the financial district in the City of London, and the IT industry in the US’s Silicon Valley.
  2. Growth of knowledge - as an industry grows and firms cluster in one area, knowledge develops and become available for all those in that area.
  3. Infrastructure - the development of a local infrastructure including transport links is also possible when a localised industry grows.
  4. Greater bargaining power - large firms can also increase their bargaining power in relation to obtaining favourable subsidies from government.

The Long Run Average Cost Curve (LRAC)

The LRAC curve is derived by tracking the changes in average cost that result from increases in the scale of a firm’s operations. As can be seen in the following hypothetical example, adding additional plants results in lower short run cost structures until eventually short run costs begin to rise again.

Long run average cost derivation

We can derive the LRAC from drawing a line of tangent to the short run curves, as shown:

Long run average cost derivation curves

Diseconomies of scale

Diseconomies of scale relate to increasing average costs in the long run. There are several types:

Communication problems - communication problems and information failure associated with large scale production. As a firm expands weaknesses in communications systems may become exposed which remained hidden when production was on a small scale. One reason for this is the ‘longer chain of command’ which leads to delays and possible distortions in messages and instructions.

The principal-agent problem - this problem arises as a result of the need for the owners, or ‘principals’ of large firms to delegate decision making to others – the managers, or ‘agents’. As firms grow there is often a separation of ownership and control, which opens up the possibility for a conflict of interest between different parties. In many cases, knowledge is asymmetric, with the agent knowing more than the principal. However, this adds extra costs to the business in two ways. Firstly, the additional costs of monitoring the activities of agents, and secondly the additional incentives that may have to be given to agents to get them to perform their duties efficiently.

As a simple example, imagine you own and run a small store – you make all the decisions and are accountable to yourself. You draw a wage and you receive a dividend each year if the business makes a profit. You have a minor accident, which, with treatment and convalescent, keeps you off work for 3 months. As a temporary fix you employ an individual who has been recommended to you by a neighbour to run the store for you. After two weeks your takings are down. Several issues are now raised – especially regarding trust.

As a response you hire a company to install a camera and, given you feel that the temporary store manager is not motivated, so you offer an incentive based on sales. These are now extra costs that did not exist before. When firms grow similar issues arise regarding the relationship between shareholders and the managers they appoint, and the increased costs associated with trying to solve the principal-agent problem.

X inefficiency - X inefficiency is a term first introduced by Harvey Leibenstein, and relates to management inefficiencies that arise as firms grow and gains monopoly power. Increased costs are incurred as a result of management becoming more wasteful in terms of using scarce resources.

Showing economies and diseconomies of scale

Diseconomies of scale

Minimum efficient scale (MES)

Minimum efficient scale (MES) refers to the point at which the scale of a firm begins to operate efficiently. This means that, beyond that point, no further significant economies of scale are available to the firm. After that point long run average costs may remain constant, or they may increase as diseconomies of scale are experienced.

Minimum efficent scale

Costs of production

A closer look at production costs.

Costs
Cost plus pricing

What is cost-plus pricing?

Pricing
Monopoly

Disadvantages of monopoly.

Monopoly

 

1.Alfred Marshall Principles of Economics – Palgrave Press, 1890

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